Otto takes care of your SEO. So you don't have to.
Otto's your SEO co-pilot. He learns your business, writes the helpful articles people are already searching for, and publishes them to your site every week — so new customers find you. You don't lift a finger.
Loved by plumbers, roofers, electricians, and dentists.
- 4–16
- posts Otto ships to your site monthly
- 24h
- from hello to your first post live
- 0h
- of your time after a 2-min setup
“Shipped 8 posts this week. 👍”
Frank's Plumbing · 90d
+312%
search clicks
Otto's log · this week
- How much does emergency drain cleaning cost in Austin?
- Why is my water heater leaking from the bottom?
- Best time of year to replace a tankless water heater
Works with
The platforms you already use.
Otto publishes straight into your CMS using a scoped credential you issue — no shared passwords, revocable any time.
- WordPress
- Shopify
- Wix
- Webflow
- Squarespace
- Ghost
- Framer
- Duda
- BigCommerce
- HubSpot
- Showit
- Next.js
Where customers find you
- Claude
- Perplexity
- Anthropic
Otto
Your SEO co-pilot
Say hi to your SEO co-pilot
This is Otto. He takes care of your SEO, start to finish.
Otto figures out what your customers are typing into Google, writes the articles that answer them, and gets those pages live — all on his own. What you get back is the good part: people who are already looking to buy, finding you.
Writes like a human
Real answers in plain English. Otto sounds like your business — not a robot stuffing keywords.
Publishes for you
He pushes finished posts straight to your site. No copy-paste, no dashboard to babysit.
Never clocks out
Otto works nights, weekends, holidays. Fresh content keeps landing while you sleep.
Keeps it simple
You set him up once. From then on, Otto just gets on with it and keeps the customers coming.
The best part?Otto takes care of all of it, so you don't have to think about SEO ever again. You just keep doing what you do best.
The Flight Plan
Hire Otto in four steps. He handles takeoff.
No dashboard to learn. No retainer. No book-a-call wall. You bring Otto on the same way you'd buy a domain — and he does the rest.
- 012 min
Pick a package
Starter, Growth, or Dominate. Click the one you want and you're in checkout in under a minute.
- 025 min
Introduce Otto to your business
Plain English: your site URL, what you do, where you serve, and the questions customers always ask. That's all Otto needs.
- 03Within 24h
Otto goes to work
He sets up your blog and FAQ pages, then writes and publishes posts built around what real buyers are searching for.
- 04Ongoing
Customers find you
Your site keeps answering real buyer questions on Google and AI search. Otto keeps shipping. You keep running the business.
Your time once Otto's flying: about 10 minutes of email a month
Otto's Job Description
Everything Otto handles so you never have to think about SEO.
You're not buying another tool to figure out. You're hiring Otto — a co-pilot who ships content to your site every week, written for the customer who's ready to buy.
What we do
Included
- 01
Sets up your blog page
If your site doesn't have a real blog page, Otto creates one — or tells you exactly what to add so posts have a clean home.
- 02
Builds your FAQ page
A clear, structured FAQ that answers the questions buyers actually search before they call you.
- 03
Finds the real questions
Otto learns what people in your service area type into Google and ChatGPT — then turns each one into content.
- 04
Writes the posts and FAQs
Useful titles, real answers, short paragraphs, internal links. No keyword-stuffed robot prose.
- 05
Handles the technical bits
Titles, meta descriptions, FAQ schema, article schema — the boring SEO that actually moves rankings.
- 06
Publishes straight to your site
WordPress, Shopify, Ghost — wired in. Otto pushes posts live for you. No copy-pasting on your end.
- 07
Keeps AI search fresh
Otto updates an llms.txt daily so ChatGPT, Perplexity, and Claude know what your business is about.
What we don't do
Not on the menu
- Lock you into a 12-month retainer
- Send you to a sales call before pricing
- Make you log into a dashboard every day
- Sell you another tool to learn
- Hand your content to a $5/post writer
- Promise top-of-Google in 30 days
On autopilot
While you read this, Otto just published another post.
He never stops flying. Set him up once and Otto keeps your site fresh, your FAQs growing, and your business showing up — day after day, no input needed from you.
The people Otto works for
Local businesses that put Otto on the team.
“I stopped touching my website a year ago. Otto kept posting anyway, and now half my new patients say they found us on Google.”
LODr. Lena Ortiz
Family Dental · Tampa, FL
“Otto just does the work, quietly, every week. We've got a steady stream of calls coming in and I never have to think about it.”
MHMarcus Hale
Hale Roofing · Columbus, OH
“Setup took me ten minutes. The first article went live the next morning. I genuinely forget Otto is running until I check the traffic.”
PRPriya Raman
Bright HVAC · Austin, TX
“I run everything solo. Otto is the cheapest, most reliable employee I've ever had — and he writes better than I do.”
SBSofia Bauer
Bauer Law · Denver, CO
“My favorite part is the FAQ pages. Customers show up already knowing our pricing, so the calls are quick and easy to win.”
DWDanny Whitfield
Whitfield Plumbing · Raleigh, NC
“Three weeks in and we started showing up in ChatGPT answers too. I didn't even know that was a thing you could rank for.”
GLGrace Lin
Lin Electric · San Jose, CA
Free visibility report
How visible is your site, really?
Drop in your URL and email. In about ten seconds, we'll show you what Google and ChatGPT actually see when they look at your site — plus the one thing to fix first.
- 10 checks across Google + AI search visibility.
- Real findings from your live site — no fluff.
- You'll know exactly what to fix first.
Hire Otto
Pick how much content you'd like Otto to ship.
No retainers. No book-a-call wall. Choose a package, answer a few setup questions, and Otto gets to work.
Saving 20% with yearly billing — set Otto up once and let him run.
Local Starter
Get the basics handled
A small local business that needs Google to see it exists.
$950.40 billed yearly · save $237.60
Your blog page, FAQ page, and 4 new posts every month.
- We create or clean up your blog page
- 4 SEO blog posts per month
- A new FAQ page for your core services
- Fresh FAQs added as we find new customer questions
- Posted directly to your website
- Google-ready titles, headings, and descriptions
- Monthly progress email in plain English
Secure checkout · cancel anytime
Growth
Solid choice
A business that wants steady search traffic without hiring an agency.
$1,814.40 billed yearly · save $453.60
Everything from Starter, plus twice the content and ongoing FAQ growth.
- Everything in Local Starter
- 8 SEO blog posts per month
- FAQ page expanded every month
- Service-area and buyer-question topics
- Internal links between your new pages
- Better click titles and meta descriptions
- Priority setup help
Secure checkout · cancel anytime
Dominate
Most popular
Multi-service or multi-location businesses that want the fullest coverage.
$3,830.40 billed yearly · save $957.60
A full content engine for your services, locations, and customer questions.
- Everything in Growth
- 16 SEO blog posts per month
- Deep FAQ library for every service
- Location and comparison content
- Competitor topic research
- Monthly content plan
- Dedicated growth review
Secure checkout · cancel anytime
New · Done-for-you websites
Don't have a website worth ranking yet? We'll build that too.
We now design, build, and fully manage your business website for a flat monthly fee — then our AI SEO goes to work making it rank. One team for your whole web presence, and you never touch a dashboard.
From $950 build + $149/mo fully managed
- 100% hands-off — we design, write & build it
- We host, secure & maintain it for you
- Built to rank from day one
Ask Otto
Plain answers before you buy.
Everything you might want to know about putting Otto to work.
What does Otto actually do after I sign up?+
Everything. Otto creates or improves your blog page, builds a clear FAQ page, publishes the number of monthly posts in your package, and keeps adding helpful FAQs over time — all straight to your website. You don't have to lift a finger.
Do I need to understand SEO?+
Not at all. If you can tell Otto what your business does and where your website is, he has what he needs. He takes care of the keyword research, the writing, the formatting, the publishing, and the SEO structure that Google cares about.
Will Otto post directly on my website?+
Yes. During setup you tell us what platform you're on and give a scoped credential — like a WordPress application password, a Shopify Admin API token, or a Ghost Admin API key. Otto uses it to publish on your behalf, and you can revoke it any time.
What if I don't have a blog page yet?+
Otto handles that too. He creates one wherever possible — or gives you the exact simple setup needed for your platform — so every new post has a clean home.
Why does an FAQ page actually matter?+
Because real customers search in questions: 'how much does drain cleaning cost,' 'do plumbers work weekends,' 'why is my AC freezing.' A well-built FAQ page captures those searches and turns curious visitors into callers.
Can I review posts before they go live?+
Yes. By default Otto publishes the moment a post is ready so momentum builds. Want to approve every post first? Just say the word and he'll email you each draft for sign-off.
Will this guarantee #1 on Google?+
No honest SEO service can promise a specific ranking. What Otto will do is consistently publish useful, well-structured content that gives Google and AI search engines real reasons to recommend you.
What if I want to cancel?+
Cancel anytime, right from your billing page. No long contract, no hoops. The work Otto already shipped stays on your site — it's yours.
Is this only for plumbers and contractors?+
No — but Otto is built for real local service businesses: plumbers, electricians, HVAC, roofers, dentists, lawyers, painters, landscapers, vets, dry cleaners. Anyone who serves a real city or region.
Ready when you are
Let Otto take it from here.
Pick a package, answer a few setup questions, and Otto puts SEO content on your website by this time next week. You don't have to do a thing after that.
No call required · cancel anytime · 20% off yearly